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Rich calta


The financial partner in VM & RC enterprises. He has financed sporting goods and apparel, collectors' items and memorabilia, shoes, foods, and interactive toys and items appealing to the fan base of professional, collegiate, and youth sports leagues.

Donnis henry


Director of marketing and sponsorship. He began his sports marketing career with the Seattle Supersonics NBA Basketball team and the Seattle Storm of the WNBA. He was part of the inaugural sales and marketing team for the Seattle Storm's opening season to the WNBA. Donnis spent two years with the Red Bull energy drink Sports Marketing Team in Seattle.

Vic Mason


The brains behind Monster Slam, the original talking indoor basketball backboard. He invented and marketed Monster Slam with $350K in initial domestic sales in 2007. He is one of an elite group of manufacturers that received licenses from the NBA.



Strategic Business Development Consultant for VMRC, he served in a senior capacity at Levi Strauss and was a valued member of the Nike Inc. Corporate Leadership Team. He also led a team to South Africa to aid the transition of President Nelson Mandela.

our start


VM & RC Enterprises are the creators of the first interactive NBA Licensed talking toy backboard (i.e., Monster Slam) in 1997 that sold 800,000 units in the first three years.

VM & RC is a Scottsdale, Arizona-based sports marketing company that continues to focus on developing, acquiring, and marketing products for licensing and distribution with professional sports leagues, major retailers, and other venues through professional sales companies.

About Us

Denise meridith


The director of public and media relations. During her 29-year stellar career with the US Bureau of Land Management, established 5 national monuments, reintroducing the endangered condor. Since retiring, she runs her own PR firm, which founded the Black Chamber of Commerce, the Arizona Tourism Alliance, and helped build University of Phoenix Stadium.



We believe that the play of today is the forerunner of progress for tomorrow. Our products foster teamwork & competition,

while encouraging heathy and enjoyable physical exercise, increasing quality of life in the development of an active lifestyle.

  • Friendship

  • Inspiration
  • Dreams

  • Activity

  • Play


judy mullins


Director of product design and manufacturing. Well-known for creating extraordinary licensed merchandise and successful retail programs for over 30 years. Providing aesthetic design and manufacturing capabilities. Delivering high-end, safe, quality products at affordable prices.