Persistence pays off for Toy Inventor Victor Mason. When toy moguls offered little compensation for his idea, he decided to develop it himself.
VM&RC Enterprises, an Arizona based toy and entertainment products company, today announced that it has negotiated a license from the Collegiate Licensing Company (CLC) to produce a first-ever, high quality mini-basketball backboard set, featuring the NCAA Division I Men’s and Women’s Basketball Champions: the University of
Vic Mason has Carolina on his mind. Mason and partner Richard Calta’s VM&RC Enterprises LLC in Scottsdale have secured a merchandising license from the NCAA.
The Monster Slam Talking Backboard is meant to play into the pro-ball fantasies of aspiring young athletes. As such, it is privileged to be licensed by the National Basketball Association.
The NBA gets "in the high hundreds" of requests each year for license agreements. The league currently has only 150 license partners across all it's categories, from apparel to collectibles. Licensees must meet rigorous criteria for quality, innovation, and long-term prospects. NBA licensing manager Mary Pat Gillin described Mason as "very creative and very inventive." In addition to the NBA license, Mason has agreements to collaborate with Huffy Sports.
UNPRECEDENTED NCAA/CLC LICENSE
Manager is affiliated with several national and global organizations including: the Helios Education Foundation; The American Council on Germany and US Military Academy at West Point. Manager has periodically appeared as an expert commentator on ESPN, CNN, CNBC and others.
They will be made in China and Mason hopes to see them sold soon on Amazon.com, Fanatics and at other online and traditional retailers. The suggested retail price is $49.99. “We are thrilled to be awarded the opportunity to commemorate this national championship for the UNC Tar Heels and the University of South Carolina Gamecocks, said Mason, the Arizona company’s CEO. “It is the first time the NCAA and CLC (Collegiate Licensing Co.) have ever authorized a championship backboard license; therefore, we are looking forward to creating a special product for this occasion. It is, also, special that we are Arizona-based and the Final Four in Glendale, was deemed such a success,” said Mason. Mason and Calta started VM&RC in 2011. Mason is the inventor for the Monster Slam — a talking indoor backboard licensed by the NBA. That product sold 800,000 units in the 1990s, Mason said. Mason hopes to start making the backboards for 125 other college basketball programs. VM&RC has seven employees in Arizona. It also has some high-profile business executives and entrepreneurs on board. Prominent consultants Denise Meredith and Vada Manager and Brass Key Inc. CEO Judy Mullins are also part of Mason’s team.
Mike Sunnucks writes about stocks and financial markets, real estate, government and sports business.
Photo by Ilana Lowery
1st clc championship backboard
His invention is Monster Slam, a talking backboard that responds to players with sound bytes of cheering crowds and encouraging feedback.
He serves as President/CEO of his own business strategy firm which advises C-Suite executives regarding a variety of global issues ranging from brand positioning, M&A and global sourcing/ supply chains. His expertise in this area is derived from serving in senior capacities at both Levi Strauss & Co and Nike Inc. – the latter where he was a member of its valued Corporate Leadership Team. During his career he also led a team to South Africa to assist in the transition of new President Nelson Mandela.
North Carolina Tar Heels and the University of South Carolina. The company, working through its partners, is expected to commence production of the “College Championship Slam” backboards in the next few weeks and will also begin the pre-order process from various retail stores and on-line shopping sites. The Manufacturers Suggested Retail Price is expected to be $49.99 and the product can be seen at the online site: College Championship Slam.
“We are thrilled to be awarded the opportunity to commemorate this national championship for the UNC Tar Heels and the University of South Carolina Gamecocks, said Victor Mason, CEO of VM&RC. “It is the first time the NCAA and CLC have ever authorized a championship backboard license; therefore, we are looking forward to creating a special product for this occasion. It is, also, special that we are Arizona-based and the Final Four in Glendale, was deemed such a success,” said Mason.
The backboard is constructed of a durable clear polycarbonate and can hang on a standard door of a bedroom, office, dorm or playroom with included brackets. Additional specifications can be found on the website.
Two partners—Vic Mason and Rich Calta—started VM&RC in 2011 in Scottsdale, Arizona. Mason is the inventor famous for Monster Slam, the talking indoor basketball backboards, licensed by the NBA, that sold over 800,000 units in the late 1990’s. Today, VM&RC consists of a small and dynamic team of entrepreneurs - former Nike executive Vada Manager, Judy Mullins, Denise Meridith, Mary Gustaff, and Donnis Henry-who have talents encompassing manufacturing, business development, graphic arts, public relations and sports marketing. VM&RC is licensed by the Collegiate Licensing Company (CLC), the trademark licensing affiliate company of IMG College, which has been “the leader in connecting passionate college fans to their favorite college brands for more than three decades.” CLC represents nearly 200 colleges and universities.
VM&RC and its Seattle-based partner Brass Key Inc. are currently in discussions with other universities and corporations to produce themed, branded backboards and other products, providing many more happy memories for fans throughout the US. Brass Key has produced a variety of toys and entertainment products for major licenses such as Disney and private label programs sold in major retailers such as Target and Wal-Mart.
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backboard at ya
First Ever Collegiate License granted for a Championship Backboard features NCAA Final Four Champions UNC Chapel Hill and the University of South Carolina
featured in Savoy Magazine's Historic 532-page Summer 2016 Issue.
VM&RC is making mini-basketball backboard sets featuring the NCAA Divison I men’s and women’s basketball national champions. The North Carolina Tar Heels won the men’s title in Glendale earlier this month. The South Carolina Gamecocks won the women’s crown after prohibitive favor Connecticut lost in the semifinals. Mason said his company will start making the College Championship Slam backboards as soon as possible.